Job Role : Sales Officer is responsible for achieving sales targets, managing distributors and retail outlets, driving product availability, and expanding the brand presence of the company’s ice cream products within the assigned territory. 

Key Responsibilities  : Achieve monthly and quarterly sales targets for ice cream products. Appoint, manage, and support distributors, dealers, and stockists. Ensure proper product availability, visibility, and placement in retail channels (general trade, modern trade). Expand retail coverage by adding new outlets, parlors, cafés, and freezer locations. Conduct market visits to generate orders, track sales, and maintain relationships with retailers. Monitor freezer deployments, maintenance, and utilization at retail points. Plan and execute promotional activities, sampling, and in-store branding. Track competitor activities, pricing, schemes, and report market intelligence. Ensure the timely collection of payments and maintain credit discipline.