Job Description : Marketing Executive is responsible for planning and executing marketing strategies to promote equipment products, generate leads, support the sales team, and enhance brand visibility. The role involves market research, customer engagement, and campaign management to achieve business growth.

Key Responsibilities : 

• Assist in developing and executing marketing strategies and campaigns for equipment products.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Generate leads and support the sales team with qualified prospects.
• Organize product demonstrations, exhibitions, trade shows, and promotional events.
• Prepare marketing materials, presentations, brochures, and digital content.
• Monitor campaign performance, track ROI, and suggest improvements.
• Manage social media, website content, and digital marketing initiatives.
• Build relationships with clients, distributors, and key stakeholders.
• Support product launches and promotional activities in coordination with sales.
• Maintain marketing reports, data analysis, and documentation for management review.