Job Role : Marketing Executive in a jewellery shop is responsible for promoting the brand, products, and offers to attract new customers and retain existing ones. The role involves planning and executing marketing campaigns, managing social media and digital presence, coordinating events, and analyzing market trends to increase sales and visibility. The Marketing Executive works closely with the sales team to support promotional activities, enhance customer engagement, and maintain the shop’s image in the competitive jewellery market.

Key Responsibilities :

• Plan and execute marketing campaigns to promote jewellery products and offers.
• Manage social media accounts and online marketing platforms.
• Coordinate in-store events, exhibitions, and promotional activities.
• Develop marketing materials such as brochures, flyers, and digital content.
• Monitor and analyze market trends, competitor activities, and customer preferences.
• Support sales team with campaigns and lead generation.
• Maintain brand image and ensure consistent messaging across platforms.
• Track campaign performance and prepare reports for management.
• Collaborate with external vendors, photographers, and designers.
• Identify opportunities for customer engagement and loyalty programs.
• Manage advertising budgets and ensure cost-effective campaigns.