Job Role:  Marketing Executive (Admissions) is responsible for promoting the institute/organization, generating and handling admissions leads, converting enquiries into enrolments (or registrations), and supporting marketing efforts (both online and offline) to build the institution’s brand and attract prospective students.

Key Responsibilities : 

• Develop and execute marketing campaigns to promote courses, programs, or the institution.
• Conduct market research to identify trends, competitor activities, and potential student demographics.
• Manage digital marketing channels, including social media, email campaigns, and the institution’s website.
• Organize and participate in promotional events, webinars, education fairs, and open houses.
• Generate and follow up on student leads to ensure high conversion rates.
• Collaborate with the admissions team to track and report on campaign effectiveness and admissions metrics.
• Create marketing collateral such as brochures, flyers, and presentations.
• Maintain strong relationships with prospective students, parents, and educational partners.