Job Role :  Marketing/PR Executive for a jewelry shop is responsible for promoting the brand, planning marketing campaigns, managing public relations, and increasing customer engagement to drive sales and enhance brand visibility

Key Responsibilities : Develop and execute marketing campaigns to promote jewelry products. Manage social media accounts and online presence for brand visibility. Build and maintain relationships with media, influencers, and customers. Organize promotional events, exhibitions, and in-store campaigns. Monitor market trends, competitor activities, and customer preferences. Prepare marketing materials, advertisements, and press releases. Collaborate with the sales team to increase customer acquisition and retention.